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MA Program Alumni Profile and Spotlight: Zenobia Moochhala

Brandeis IBS' role in an online entrepreneurial career

Zenobia Moochhala, MA '98
Mumbai, India

Master of Arts in International Economics in Finance (MA)

Current employment:, Co-Founder, VP and General Manager of US Consumer Subscription Services at

Previous work experience: Upromise, Web Marketing Manager; WorldStreet, Senior Product Manager

As a parent to a toddler, Zenobia has an enthusiasm and drive to help solve the challenges facing today's families and caregivers that continues to help form

In her role as Co-Founder and Vice President and General Manager of US Consumer Subscription Services at, Zenobia is primarily responsible for consumer acquisition, conversion and member marketing. She regularly leads initiatives to build the online community, including media buying and developing social and SEO strategy, as well as improve the user experience by shaping the way communicates with its members. 

In the four years prior to co-founding, Zenobia worked as a Senior Marketing Manager for Upromise, where she helped families prepare and save for college. From 1998-2001, she served as Senior Product Manager at financial software startup, WorldStreet.

Recognized as one of the “40 under 40” from Boston Business Journal, a “Pinnacle Award Emerging Executive” by The Greater Boston Chamber of Commerce, and recipient of the “Asper Alumni Entrepreneurship Award” from Brandeis University,  Zenobia holds an MA from Brandeis University and a BA from St. Xavier's College, Mumbai.