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Faculty Profile: Sharon Barbieri Thomas

Sharon Barbieri Thomas

Adjunct Professor in the Brandeis International Business School

Specializations:
Marketing, Business Strategy, Communications

Primary areas of expertise: Marketing, Business Strategy, Communications, Consumer Behavior, Advertising, Customer Relationship Management. Spent several years working in advertising and consulting agencies advising clients on multi-channel programs to acquire and retain customers. Primarily financial services and other services businesses. Corporate marketing for Scudder Investments and Bank of Boston. Also act as independent consultant to start-ups on messaging, targeting and lead generation.

Degrees:
Boston University, M.B.A.
Syracuse University Utica College, B.S.