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Faculty Profile: Bhoomija Ranjan

Bhoomija Ranjan

Assistant Professor of Marketing in the Brandeis International Business School

consumer and retailer learning, pricing, brand and category building, new product entry, quantitative marketing, structural modelling, bayesian inference

Bhoomija Ranjan is an Assistant Professor of Marketing at Brandeis University's International Business School. She received her PhD and MS in Business Administration from the University of Rochester in 2017. She also obtained an MA in Economics from the University of Rochester.

Dr. Ranjan's research primarily focuses on understanding how firms and individuals make decisions through quantitative modeling techniques. Examples of this include how consumers pay attention and purchase products in the physical retail setting; how consumers respond to new brand/product entry; how firms and retailers can appropriately price their products.

University of Rochester, PhD in Business Administration
University of Rochester, MS in Business Administration
University of Rochester, MA in Economics


University of Rochester, Ph.D.
University of Rochester, M.B.A.