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Peter Guber: The "Me" vs. the "We" Brand (business case)

Management Communication

William Ellet

Publication Details:
Ellet, William; Greyser, Stephen; Gayton, Nelson. Peter Guber: The "Me" vs. the "We" Brand (business case). Boston Harvard Business School: 2014.

Publication Details:
Ellet, William. "Management Communication." 2013 <Harvard Business School Publishing>.