Main Content

Professor Ben Gomes-Casseres in the News

Op-Eds and Interviews in Global News

BGC News

January 3, 2018

Professor Ben Gomes-Casseres is an expert on business combinations and director of the MBA program and the Asper Center for Global Entrepreneurship. He teaches graduate courses in competition and strategy, M&A and alliances, and technology and innovation. Before coming to Brandeis, Ben was a professor at Harvard Business School and an economist at the World Bank. He has been studying, teaching, and consulting on the partnership strategies for thirty years, and is the author of three books including Remix Strategy: The Three Laws of Business Combinations (HBR Press, 2015).

His online course “Strategic Partnerships” will be published by LinkedIn’s Lynda.com later in 2018. To learn more about the ideas and tools he has developed, visit remixstrategy.com.

Ben frequently provides commentary to major news outlets; recent citations are below.


WHAT MERGERS OF 2017 TELL US ABOUT 2018

“The great business remix of the last three years shows no sign of abating. Deep changes in technology and globalization that started in the 1990s continue to up-end how we live and work. They have forced firms to reshuffle the cards they hold and remix the ownership of assets in the economy.”

Read more in Harvard Business Review


DISNEY’S ACQUISITION OF 21ST CENTURY FOX ASSETS

“I would not look to the Disney-Fox merger to bolster the fourth estate.”

The Washington Post


MERGER OF CVS HEALTH AND AETNA 

“It’s an industry highly in flux, . . .What we have here is a remixing of assets.”

The New York Times

“The proposed merger of CVS and Aetna will test what it means today to create value in business. Shareholders may gain, but will consumers?”

Harvard Business Review

Regarding CVS health clinics being like Apple’s Genius Bar: “I will go to the Apple store if my computer is broken, but if my body is broken, I’m going to MGH [Massachusetts General Hospital].”

The Boston Globe


MERGER OF WHOLE FOODS AND AMAZON.COM

“If you are Whole Foods, you want to own Alexa. Buying groceries sight unseen from Alexa might not sound immediately appealing — but Whole Foods’s brand engenders trust in the products it sells. I’d order pretty much any kind of food from Alexa sight unseen if I knew it was coming from Whole Foods.”

Harvard Business Review


INTEL’S ACQUISITION OF MOBILEYE

“People are talking about the largest exit for any Israeli company. It feels different – like an entry. It seems like a scale-up. This is an industry where being small doesn’t pay.”

Jerusalem Post


PPG ATTEMPTED TAKE-OVER OF AKZO NOBEL

“Throwing money or getting an activist involved - that is trying to force the issue. They need to probably change their approach - that’s the bottom line. You can’t buy love.”

Reuters


MEAL KIT START-UP STRATEGY

“You want to give each of your partners enough room to run, enough so they can develop their best work, but avoid that they start bumping into each other in an unproductive way.”

Entrepreneur.com


VERIZON’S ACQUISITON OF YAHOO!

“There’s something quite historic here. These are all bets on the future. You don’t know if it’s going to be valuable until you try it out.”

The Washington Post


PFIZER’S ACQUISITION OF MEDIVATION

“Big pharma has been finding out that they’re better off doing more smaller or medium-sized deals than the huge mergers of 5 to 10 years ago."

The Washington Post


MICROSOFT’S ACQUISITION OF LINKEDIN

“Is the LinkedIn Acquisition Microsoft’s Attempt to Build Its Own Alphabet?”

Harvard Business Review


ANTI-TRUST AND MERGERS

Column: "What’s behind these big merger deal busts?"

PBS News Hour