The case challenged participating teams to develop a marketing segmentation and entry strategy for the Hispanic market for Ocean Spray.
The members of the winning IBS team are MBA candidates from around the world. The team included Yevgen Bezvushko (Ukraine), Amit Pinjani (Pakistan), Ergys Prenika (Albania), and Marcos Rodriguez (Dominican Republic). Two of the students, Mr. Bezvushko and Mr. Pinjani, are Fulbright Scholars. Mr. Rodriguez is President of the newly formed Chapter of NSHMBA on the IBS campus. Mr. Prenika was also a member of another successful case team which placed second place in a competition conducted last year (see related story below).
In the Ocean Spray competition, IBS was pitted against Boston area business schools including Babson, Boston College, Boston University, and Northeastern University. The team made an assessment of the domestic Hispanic market and provided recommendations for building awareness for Ocean Spray's grapefruit juice/drink product line. The team had three weeks to complete their assignment. They cited their collaborative approach and appreciation of different cultures as factors that were critical to their success.
The team also credits valuable support they received from IBS faculty and staff in preparing their case, including Grace Zimmerman, Brad Morrison, Holly Chase, Katherine Prum, Kostas Chrisodoulakis and Elana Givens.
IBS students have demonstrated similar success in other past case competitions including winning second place at the Booz Allen Hamilton Case Study Competition last October.
In October 2005, a group from the School was one of six finalists in the National Black MBA Conference case competition held in San Diego.