"This new program will provide students the tools they need to build sustainable businesses in a complex global marketplace," said Marty Wyngaarden Krauss, provost and senior vice president for academic affairs at Brandeis.
The program is built on principles espoused by Justice Louis Brandeis a century ago. Brandeis advocated that businesses address broader social purposes beyond profits. The new MBA in Socially Responsible Business allows students to incorporate into their business study issues such as economic and social development, corporate governance, and environmental policy. They will do this in a uniquely global setting, with fellow students from over 60 countries and a curriculum rooted in international economics, finance, and business.
"Social and environmental challenges do not stop at national borders and solutions rely on international cooperation," said Bruce R. Magid, dean of Brandeis International Business School. "Our students will explore how businesses can differentiate themselves as they address pressing issues such as global warming and the development of clean technologies."
The MBA in Socially Responsible Business will be tightly integrated with existing core courses. Requirements will include specialized courses on corporations and communities, corporations and the environment, and a seminar exploring what "green" means in different contexts. In addition, students will complete a field project using financial and business tools they learned in core MBA courses. The program is being introduced this fall with a course entitled "Business and the Environment" as well as through a series of related presentations and panels.
"Corporate citizenship is not an add-on but is critical to business performance in today's increasingly transparent, globally integrated economy," said Stanley S. Litow, vice president of corporate citizenship and corporate affairs at IBM. "By integrating business and societal value companies can create a triple benefit. They create value for the company, value for the community and can attract the top talent that only wants to work for companies that view their societal responsibilities in this way. The business model of the 21st century places a significantly higher premium on creating sustainable growth and effectively integrating business and societal value. We salute Brandeis International Business School for underscoring the importance of corporate citizenship as a values-based business approach critical to how business is conducted in the age of global integration."
About Brandeis International Business School
The Brandeis International Business School, located in Waltham, Massachusetts, provides a transformational educational experience to exceptional students from diverse cultures enabling them to become principled leaders of global companies and public institutions throughout the world.