According to Robert Franek, Princeton Review VP-Publishing, "We select schools for this book based on our high regard for their academic programs and offerings, institutional data we collect from the schools, and the candid opinions of students attending them who rate and report on their campus experiences at the schools. We are pleased to recommend Brandeis International Business School to readers of our book and users of our website as one of the best institutions they could attend to earn an MBA."
“Best 296 Business Schools” has two-page profiles of the schools with write-ups on their academics, student life and admissions, plus ratings for their academics, selectivity and career placement services. In the profile on Brandeis International Business School, the Princeton Review editors describe the school as offering IBS students a well-rounded global business education with great quantitative skills. A truly international environment, the school’s academic focus is reflected in its student’s, who hail from different backgrounds and more than 50 countries. They quote from students attending it who say " I learned a lot about different cultures and enjoyed different perspectives which prepared me for a career in a multinational environment."
In a "Survey Says. . ." sidebar in the profile, The Princeton Review lists topics that Brandeis International Business School students it surveyed for the book were in most agreement about. The list includes: “Cutting edge classes that offer solid preparation in Finance , Teamwork, Quantitative Skills and Doing business in a Global economy." The Princeton Review's 80-question survey asked students about themselves, their career plans, and their schools’ academics, student body and campus life.
The Princeton Review does not rank the schools in the book on a single hierarchical list from 1 to 296, or name one business school best overall. Instead, the book has 11 ranking lists of the top 10 business schools in various categories. Ten lists are based on The Princeton Review's surveys of 19,000 students attending the 296 business schools profiled in the book. (Only schools that permitted The Princeton Review to survey their students were eligible for consideration for these lists). Conducted during the 2007-08, 2006-07, and 2005-06 academic years, the student surveys were primarily completed online. One list, “Toughest to Get Into,” is based solely on institutional data. (All schools in the book were eligible for consideration for this list.) The lists are posted at www.PrincetonReview.com.
“Best 296 Business Schools” also has advice on applying to business schools and funding the degree. The book is one of nearly 200 Princeton Review titles published by Random House. The line includes annual guides to the best law schools and medical schools, plus guides to grad school admission exams and application essays. The Princeton Review is also known for its college and career guidebooks, its test-prep courses and other education services. The company is not affiliated with Princeton University and it is not a magazine.