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Rottenberg Receives 2009 Asper Award

Linda Rottenberg Receives 2009 Asper Award for Global Entrepreneurship

February 5, 2009

Ms. Linda Rottenberg, CEO and CO-Founder of Endeavor Global was presented with the 2009 Asper Award for Global Entrepreneurship at Brandeis International Business School.  Ms. Rottenberg was recognized for her exceptional leadership in creating an organization that identifies and supports high-impact entrepreneurs in emerging markets.  She is the first social entrepreneur to receive this prestigious accolade. 

Image of Linda Rottenberg at an Asper event in 2009Linda Rottenberg, CEO and CO-Founder of Endeavor Global

At Endeavor, Ms. Rottenberg pioneered a new model for development that engages the private sector in mentoring and advising the most promising-yet-undiscovered entrepreneurs around the world.  Headquartered in New York with established operations in Argentina, Brazil, Chile, Colombia, Mexico, Uruguay, Turkey and South Africa, Endeavor is currently launching in Egypt, Jordan, and India. 

“We are delighted to recognize Linda Rottenberg as a true visionary; she is a social entrepreneur who advances the principles of global citizenry and cross cultural understanding that we value and teach here at Brandeis,” said Bruce Magid, dean of Brandeis International Business School.

In her remarks at Brandeis, Ms. Rottenberg offered optimism and inspiration for Brandeis students, faculty and staff, despite the global downturn.  She encouraged students to start by exploring issues such as: “Where’s the need, the gap, the pain point? What’s currently being overlooked by both the government and the private sector? Where’s the opportunity to bridge a gap?” In focusing on these challenges, “New models will appear, and I suspect many more solutions will blend elements of the private sector with elements of social enterprise,” she said. 

 Image of Art Goldstein and Linda RottenbergArthur L. Goldstein, Chair of the Brandeis IBS Board of Overseers and Linda Rottenberg

Through her vision and leadership in utilizing this approach, ‘Endeavor Entrepreneurs’ generated $2.5 billion in revenues in 2007 and created more than 90,000 high-quality jobs across the communities in which they operate.  Thomas Friedman added a new chapter in the paperback edition of "The World is Flat" on Rottenberg, calling Endeavor ‘the best anti-poverty program of all’.

The Asper Award and the Asper Center for Global Entrepreneurship were established by Leonard J. Asper ’86, President of Canada’s largest media conglomerate in 2004. The Asper Center serves as Brandeis’ platform to probe and understand key trends affecting entrepreneurship across cultures and borders.