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RUCD 120

Cognitive and Social Psychology of User-Centered Design

This course will examine the psychological and social aspects that impact human interface interaction in both physical and virtual environments. Topics will include Signal Detection Theory, Gestalt Theory, Cognitive Load Theory, and various motivational theories ,as well as the cultural and social implications of design.
Upon completion of this course, students will be able to:
1. Identify the cognitive and social psychology principles that will impact the use of a particular design, and offer design solutions that will ensure effective user experience based on these principles.
2. Explain Cognitive Load Theory, apply the theory to designs, and explain the whys and hows of reaching optimal cognitive load in a particular design.
3. Explain Signal Detection Theory, and apply the theory effectively to designs..
4. Make reasonable predictions of human behavior with regards to a user interface and/or design by applying their knowledge of perception, attention, and cognition.
5. Apply knowledge of emotion and motivation theories to designs in order to make them more effective, and and explain the choices and applications.
6. Identify where a particular design may create a cognitive error, or why a particular design may have caused a cognitive error, and offer solutions to reduce error.
7. Effectively communicate design solutions to stakeholders.

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