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RUCD 101

User Experience Design

The field of user experience (UX) encompasses a wide range of processes and methods for designing interfaces and products that are usable, useful, and desirable. Over the last decade, user experience has become a key driving force in successful product development. This course introduces students to user-centered design (UCD) and its associated methodologies, including user research, interaction design, and usability testing. Students will become conversant in a range of UCD approaches while gaining practical experience creating portfolio-ready deliverables. Although the course will focus primarily on screen UI design, the research and design principles mastered apply equally to emerging design challenges such as voice, service design, and Internet of Things (IoT).

At the end of the course, students will be able to:

Describe the value of user-centered design approaches to innovation

Develop measurable goals and objectives to support the effective assessment of design strong, collaborative design culture in professional organizations; outcomes.

Research, develop, optimize and leverage personas throughout the user-centered design process.

Incorporate core aspects and relative value of: daily activities; iterative deliverables; usability, research and testing; curatorial facilitation; building a user-centered culture; and leadership.

Recognize the importance of interdepartmental, collaborative research and design.

Assess the effectiveness of design through research, feedback, interviews and usability throughout the entire process.

Build UX soft skills to negotiate, persuade and guide design decisions based on research and interdisciplinary collaboration.

Evaluate the current level of user-centeredness of an organization and develop a set of tactical strategies to deepen the cultural commitment to UCD for innovation.

Develop human-centered, informed stories to guide the entire, holistic, helical UX design process.

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