The Multichannel Marketing Campaigns course is set up as a strategic and practical guide to designing, conducting and measuring multichannel marketing initiatives ' for B2B and B2C brands. The course is designed to teach the fundamentals of 21st Century Digital Marketing ' based on creating on-going, seamless customer experiences across digital and traditional channels. Included in the foundational topics covered in this class are the three stages of marketing: The New Customer Journey, and Why the Marketing Campaign is dead; Developing customer journeys ' the fundamentals; Content, Channels and Measurement for Consumer Journeys. In addition, this course will look at the principles of paid, owned, and earned as converged digital marketing, and the role of diagnosing the channels for acquiring new customers.
View our events calendar for the latest list of upcoming online admissions chats, webinars and other opportunities to get to know GPS programs, faculty and staff.
Brandeis GPS is committed to giving you the support you need to succeed. From the moment you begin the application process to the day you graduate and beyond, our advising team is here to support you. Talk to an enrollment advisor today.
Learn more about our unique approach to online learning and what makes a Brandeis GPS education so engaging.