Analytics Strategy and Management
Organizations are experiencing unprecedented change due to the new realities of the digital world. Data now drives decisions in organizations more than ever before. Organizations have more data than they have ever had before, and more ways to analyze it are presented every day. Yet strategic initiatives continue to fail as often as they have in the past. Clearly a new approach to this issue is necessary. This course will cover an integrated approach to strategic management decision making, incorporating a thorough and realistic treatment of its relevance and its challenges. The course also covers how to plan and adopt big data analytics solutions through comprehensive planning, strategy development, and analysis.
At the end of this course, students will be able to:
Understand and use key performance metrics for decision making in different industries.
Identify business, corporate, human resource, and marketing strategies that drive decisions.
Understand and analyze how key organizational data is acquired, mined, and analyzed.
Identify how metrics and models are developed and used by organizations.
Conduct a review of business operations and technology strategies.