RDMD 120

Writing for Digital Environments

Provides a framework to create platform-specific content for various digital environments. Each week explores a specific format and guides the creation of human-authored written messaging designed to engage a defined target audience. Special attention is given to differences in form factor, character count limitations, platform restrictions, and contemporary industry practice. In addition, integrations between written content and static/motion graphics are explored, as well as implications for other marketing disciplines (e.g., search engine optimization, mobile-first design, and incorporation of AI-authored material).