RDMD 150

Multimedia Creation for Campaign Storytelling

Equips students with the skills necessary to develop digital storytelling using both contemporary and AI tools, and to examine how brands use digital media across online platforms — from social media to blogs and websites. Students will analyze strategies and techniques brands employ to tell stories that engage audiences and drive consumer action.

Integrating lectures with dynamic, hands-on projects, students will build competencies in digital content production, video editing, and AI tools. They will learn to apply these skills to craft, construct, and critique compelling creative content for brand narratives and marketing campaigns, preparing them to meet the challenges of a rapidly evolving digital media landscape.