Digital Marketing and Design

Graduates of our MS in Digital Marketing and Design program should feel equipped to create, implement and analyze strategic campaigns across a variety of digital channels.

To see if you're on track, read through the program outcomes and required courses and electives below. Please note: students must follow degree requirements effective at time of matriculation. Do not hesitate to reach out to your student advisor with any questions about completing your degree.

Please click here if you are a current student and/or have been accepted for the Spring-2 2019 session.

Program outcomes:

• Determine and develop the digital marketing strategy to impact and align with a company’s marketing goals.
• Develop and actively manage digital marketing campaigns across social media, website and mobile platforms.
• Build, design, manage, drive and direct effective content for digital audiences.
• Evaluate results of digital advertising through analytics tools and use the data to inform marketing decisions.
• Optimize the customer journey and ensure alignment with organizational goals.
• Communicate the value of digital marketing as it relates to an organization’s overall marketing strategy.