Digital Marketing and Design

Graduates of our MS in Digital Marketing and Design program should feel equipped to create, implement and analyze strategic campaigns across a variety of digital channels.

To see if you're on track, read through the program outcomes and required courses and electives below. Please note: students must follow degree requirements effective at time of matriculation. Do not hesitate to reach out to your student advisor with any questions about completing your degree.

Program outcomes:

• Build and actively manage digital marketing campaigns across social media, website and mobile platforms.
• Have a comprehensive working knowledge of digital and social media platforms.
• Write appropriate content for online and digital audiences.
• Develop thorough digital marketing campaigns that integrate multiple channels.
• Track results of digital advertising through analytics tools and use the data to inform future marketing decisions.
• Use advanced media tools to enhance digital strategies.
• Communicate the value of digital marketing as it relates to an organization's overall marketing strategy.