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Master of Science in

Digital Marketing and Design

Graduates of our MS in Digital Marketing and Design program should feel equipped to create, implement and analyze strategic campaigns across a variety of digital channels.

To see if you're on track, read through the program outcomes and required courses and electives below. Please note: students must follow degree requirements effective at time of matriculation. Do not hesitate to reach out to your student advisor with any questions about completing your degree.

Program outcomes:

  • Build and actively manage digital marketing campaigns across social media, website and mobile platforms.
  • Have a comprehensive working knowledge of digital and social media platforms.
  • Write appropriate content for online and digital audiences.
  • Develop thorough digital marketing campaigns that integrate multiple channels.
  • Track results of digital advertising through analytics tools and use the data to inform future marketing decisions.
  • Use advanced media tools to enhance digital strategies.
  • Communicate the value of digital marketing as it relates to an organization's overall marketing strategy.

Required Courses

RDMD 102
Digital Marketing Strategy
RDMD 110
Principles of Search Engine Marketing
RDMD 120
Writing for Digital Environments
RDMD 130
Multichannel Marketing Campaigns
RSAN 101
Foundations of Data Science and Analytics
RSAN 140
Marketing and Customer Analytics
RUCD 101
Innovation and User-Centered Design

Electives (choose three)

RDMD 150
Digital Imaging, Video, and Media Production
RDMD 160
Ethics in Digital Design and Marketing
RDMD 290
Special Topics in Digital Marketing and Design
RSEG 102
Software Development in Java
RSEG 161
Web Development Technologies
RSEG 175
Mobile Applications and Responsive Web Design

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