The 30-credit program has seven required courses and three electives.
Those applying to the Digital Marketing and Design program should meet the following criteria:
- An undergraduate degree with a major/minor in marketing, OR
- An undergraduate degree in a related area (i.e. business, management, communications), OR
- A minimum of 2-3 years in marketing, demonstrating familiarity with marketing strategy, customer behavior, branding, competitive analysis, and other related areas.