In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model.
This program will prepare you to stay on top of the latest ways digital content is consumed, shared and evaluated. You will:
- Develop impactful, goals-driven digital marketing strategies that optimize the customer journey.
- Design, manage and optimize campaigns across social media, display, search and mobile.
- Use analytics to evaluate campaign results and inform future marketing decisions.
The 30-credit part-time, online program has seven required courses and three electives.
In addition to the general admissions requirements, those applying to the Digital Marketing and Design program should have completed at least two undergraduate-level marketing courses OR have two years of relevant work experience.
If you are interested in pursuing this program and do not meet the prerequisites above, please speak with an enrollment advisor about your options.