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Master of Science in

Digital Marketing and Design

Graduates of our MS in Digital Marketing and Design program should feel equipped to create, implement and analyze strategic campaigns across a variety of digital channels.

To see if you're on track, read through the program outcomes and required courses and electives below. Please note: students must follow degree requirements effective at time of matriculation. Do not hesitate to reach out to your student advisor with any questions about completing your degree.

Program outcomes:

  • Determine and develop the digital marketing strategy to impact and align with a company’s marketing goals.
  • Develop and actively manage digital marketing campaigns across social media, website and mobile platforms.
  • Build, design, manage, drive and direct effective content for digital audiences.
  • Evaluate results of digital advertising through analytics tools and use the data to inform marketing decisions.
  • Optimize the customer journey and ensure alignment with organizational goals.
  • Communicate the value of digital marketing as it relates to an organization’s overall marketing strategy.

Required Courses

RDMD 102
Digital Marketing Strategy
RDMD 110
Search Engine Marketing and Optimization
RDMD 120
Writing for Digital Environments
RDMD 130
Multichannel Marketing Campaigns
RDMD 135
Conversion Rate Optimization
RSAN 140
Marketing and Customer Analytics
RUCD 101
User Experience Design

Electives (choose three)

RCOM 202
Communication for Effective Leadership
RDMD 150
Digital Imaging, Video, and Media Production
RDMD 160
Ethics in Digital Design and Marketing
RDMD 290
Special Topics in Digital Marketing and Design
RPJM 101
Foundations of Project Management
RSAN 110
Business Intelligence
RSEG 102
Software Development in Java
RSEG 161
Web Development Technologies
RSEG 175
Mobile Applications and Responsive Web Design
RUCD 120
Cognitive and Social Psychology of User-Centered Design

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