RSAN 110
Business Intelligence, Analytics and Strategic Decision Making
Business Intelligence can be described as the process of transforming data into knowledge. This transformation involves the use of processes and applications to extrapolate meaning from a company’s data. This meaning usually ends up on dashboards, so that senior management can monitor assumptions and key performance metrics that are part of long-term planning cycles. As Business Intelligence processes mature, they begin to focus on using data to gain new insights. We call these processes Business Analytics, and this information is the key to Strategic Decision Making. This course provides students the opportunity to develop an in-depth understanding of the modern uses of business intelligence processes. Many companies now commonly use analytics to bridge the gap between existing business intelligence processes and current day needs. Students will be able to understand the business goals and objectives driving these needs. The course also explores the importance of various types of information systems and infrastructure as a framework for business decision making.