Marketing and Customer Analytics
This course will provide an introduction to advanced analytics and measurement in the areas of social networking and media, web and marketing analytics. The topics covered include the history, tracking, performance, optimization, metrics, analysis, visualization, decision making, reporting and best practices in each of those three areas. E-commerce will also be covered as it relates to web and marketing.
- Course prerequisites
- Buy your textbooks and other required course materials online from the Brandeis Bookstore or visit the bookstore in the Shapiro Campus Center.