Conversion Rate Optimization
Digital marketing is a broad field that encompasses more than just acquiring new customers to your product or service. In Conversion Rate Optimization, you will learn how to improve the customer journey and reduce friction throughout the funnel. You will learn best practices to streamline signup flows, improve onboarding, nurture leads, and increase customer lifetime value. At the end of this course, you should have a better idea of how to handle digital touchpoints for both prospects and customers that have raised their hands to express interest in your product or service.
- Course prerequisites
- Buy your textbooks and other required course materials online from the Brandeis Bookstore or visit the bookstore in the Shapiro Campus Center.