RSAN 175

Analytics Strategy and Management

Organizations are experiencing unprecedented change due to the new realities of the digital world. Data now drives decisions in organizations more than ever before. Organizations have more data than they have ever had before, and more ways to analyze it are presented every day. Yet strategic initiatives continue to fail as often as they have in the past. Clearly a new approach to this issue is necessary. This course will cover an integrated approach to strategic management decision making, incorporating a thorough and realistic treatment of its relevance and its challenges. The course also covers how to plan and adopt big data analytics solutions through comprehensive planning, strategy development, and analysis.