Video: What is 'glocalization?' Brandeis IBS Prof. Andy Molinsky explains

Localization and globalization are two concepts on opposite ends of the spectrum — or are they? In the above video, Professor of International Management and Organizational Behavior Andy Molinsky talks about how globalization is best when tailor made for each cultural subset, be it on a corporate scale or a personal one. The video is one in a series with Molinsky, which can be found on the Brandeis International Business School YouTube page.

Categories: Business

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