Marketing

The Marketing concentration gives students tools to create and communicate customer value, and to analyze customer data. Students can focus on techniques of marketing analytics and will get hands-on experience with marketing strategies.

Careers in Marketing

Marketing career paths include brand management, product marketing, advertising, marketing consulting and market research analysis. International Business School graduates have been hired by companies including Apple, IBM, Amazon, Dell EMC, TJX, Wilson Sporting Goods, Digitas and Care.com.

Shweta Raisoni

Google

Product Specialist

Anna Guelzim

Wilson Sporting Goods Co.

Senior Manager, Global Marketing and Partnerships

Nils Teissier du Cros

Kuvėe

Wine Product Manager

Suzanne Schwartz

Amazon

Senior Marketing Manager

See Details on Career Outcomes and Resources

Faculty Spotlight: Grace Zimmerman

Grace E. Zimmerman, Professor of the Practice of Marketing, is an experienced entrepreneur who launched new companies and products in undeveloped markets requiring innovative marketing and sales approaches. Companies Ms. Zimmerman has helped to launch, have gone public, or been acquired and are still employing thousands of skilled professionals.

She holds an MBA from Harvard University and has received the school’s Excellence in Teaching Award in 2007 and 2012.

Meet Our Faculty

Concentration Requirements

The MBA concentration in Marketing requires the completion of 20 credits. These credits may also be counted toward fulfilment of other concentrations or of the MBA core requirements. Excess credits in foundation courses are counted toward the electives requirement.

Foundation (8 credits required)

BUS 252a Marketing Management
BUS 253a: Marketing Research

Elective Courses (12 credits required)

BUS 211a Foundations of Data Analytics(Fall/Spring)
BUS 212a Advance Data Analytics(Fall/Spring)
BUS 233a Entrepreneurship and Rapid Prototyping(Fall/Spring)
BUS 254a Branding Strategy(Fall)
BUS 255a Consumer Behavior(Fall)
BUS 256a Marketing Analytics(Fall/Spring)
BUS 257f Social Media and Advertising(Spring)
BUS 258f Sales and Sales Management(Fall)
BUS 259f Digital Marketing (Fall/Spring)
BUS 292a * Marketing Field Project (Fall/Spring)
BUS295a * Field Projects in Social Impact Organizations

* Bus 292a and Bus 295a are Field Projects courses – only one can be counted toward this Concentration.

Admissions

The Brandeis International Business School Admissions team looks forward to working with you during the application process. We encourage you to contact us at 781-736-2252 or at globaladmissions@brandeis.edu at any time if you have questions.

Are you ready to get started? Request more information or begin applying today.