Brandeis Graduate Professional Studies

Required course(s):

• RDMD 102: Digital Marketing Strategy
• RUCD 101: User Experience Design

Required course(s):

• RDMD 110: Search Engine Marketing and Optimization
• RSAN 140: Marketing and Customer Analytics

Elective course(s):

Choose one of the following:

• RDMD 160: Ethics in Digital Design and Marketing OR
• RUCD 130: Information Architecture OR
• RUCD 150: Design Ideation and Prototyping

Required course(s):

• RDMD 120: Writing for Digital Environments
• RDMD 135: Conversion Rate Optimization

Elective course(s):

Choose one of the following:

• RDMD 150: Digital Imaging, Video, and Media Production OR
• RCOM 202: Communication for Effective Leadership OR
• RUCD 140: Research Methods

Required course(s):

• RDMD 130: Multichannel Marketing Campaigns

Elective course(s):

Choose one of the following:

• RUCD 150: Design Ideation and Prototyping OR
• RUCD 175: Inclusive Design and Digital Accessibility