Digital Marketing Master's Certificate

Program Snapshot

100% online
Part-time or full-time
4 courses (12 credits)
Complete in 1 year or less
Pathway to MS in Digital Marketing and Design
Offered through the Rabb School of Continuing Studies

Design strategies that drive brand engagement

In today's digital world, a business' success depends on digital marketing strategies that engage audiences and enhance brand authority. Companies across industries are on the lookout for professionals with the skills to manage successful online marketing campaigns.

The Master’s Certificate in Digital Marketing will equip you with essential skills to navigate today’s digital landscape effectively. Designed for early-career professionals, you'll gain a comprehensive introduction to digital marketing principles and design strategies that drive brand engagement and customer interaction. You'll also learn to develop integrated campaigns, leverage analytics for decision-making and create impactful content aligned with consumer journeys.

The Master's Certificate in Digital Marketing will prepare you to:

Develop and implement digital marketing strategies, including search engine optimization (SEO)
Analyze and optimize multichannel marketing campaigns across paid, owned and earned channels
Leverage analytics for marketing insights and decision-making
Evaluate digital marketing performance and trends

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Certificate Courses

MS in Digital Marketing and Design Pathway

Digital Marketing Today

The Bureau of Labor Statistics (BLS) projects a strong demand for digital marketing skills, with the field growing 10% from 2021 to 2031, as organizations increasingly emphasize digital marketing to engage online audiences. This growth reflects a broader trend across advertising, promotions and marketing management as more companies leverage digital platforms to reach consumers effectively.

Completing a master’s certificate in digital marketing can enhance career prospects by equipping professionals with key competencies in digital content creation, marketing analytics and campaign strategy. These skills are increasingly valued in roles such as digital strategist, social media coordinator and SEO content manager, catering to the evolving demands of the digital economy.

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