Marketing Analytics Master's Certificate

Program Snapshot

100% online
Part-time or full-time
4 courses (12 credits)
Complete in 1 year or less
Pathway to MS in Digital Marketing and Design
Offered through the Rabb School of Continuing Studies

Leverage analytics for marketing insights and decision-making

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes.

The Master’s Certificate in Marketing Analytics will prepare you to leverage data science, analytics and conversion rate optimization (CRO) to make data-driven marketing decisions. You'll learn to apply industry-standard tools like Python, Tableau and Google Analytics to interpret and visualize data, communicate strategic insights and measure marketing performance. By the end of the program, you'll have the analytical and technical skills required to excel in today’s data-centric marketing environment.

The Master's Certificate in Marketing Analytics will prepare you to:

Apply data science fundamentals in business contexts
Optimize marketing performance with Conversion Rate Optimization (CRO)
Design and critique effective data visualizations
Communicate data-driven insights through storytelling

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Prerequisites

Certificate Courses

MS in Digital Marketing and Design Pathway

Marketing Analytics Industry

The demand for marketing analytics expertise is expected to grow significantly, driven by the increasing reliance on data for business decision-making. Market research analysts, who often use marketing analytics tools to interpret consumer data and trends, are expected to see an 18% job growth from 2023 to 2024, according to the Bureau of Labor Statistics. This growth indicates a strong market demand for professionals with skills in analyzing and applying data to optimize marketing strategies. In addition, the broader field of data science, which encompasses analytics roles, is projected to grow 36% through 2033, much faster than other fields.

As organizations prioritize data-driven insights, there’s a rising demand for certificates in marketing analytics to support roles in digital marketing, consumer insights, and data analysis within marketing departments. This demand highlights the value of acquiring credentials that align with data interpretation and strategic marketing.

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