Brandeis Online

In addition to the general admissions requirements, those applying to the Marketing Analytics Master's Certificate should have two years of relevant work experience in marketing and data analytics.

Required Courses: 

1. RDMD 110 — Search Engine Marketing and Optimization
2. RDMD 135 — Conversation Rate Optimization
3. RSAN 140 - Marketing and Customer Analytics
4. RSAN 130 — Data Visualization for Strategic Analytics

With just six more courses, individuals in the Marketing Analytics Master's Certificate program can earn an MS in Applied Leadership through Brandeis Online. This customizable program prepares students to be forward-thinking and adaptable leaders in their field of choice. 

The demand for marketing analytics expertise is expected to grow significantly, driven by the increasing reliance on data for business decision-making. Market research analysts, who often use marketing analytics tools to interpret consumer data and trends, are expected to see an 18% job growth from 2023 to 2024, according to the Bureau of Labor Statistics. This growth indicates a strong market demand for professionals with skills in analyzing and applying data to optimize marketing strategies. In addition, the broader field of data science, which encompasses analytics roles, is projected to grow 36% through 2033, much faster than other fields.

As organizations prioritize data-driven insights, there’s a rising demand for certificates in marketing analytics to support roles in digital marketing, consumer insights, and data analysis within marketing departments. This demand highlights the value of acquiring credentials that align with data interpretation and strategic marketing.