Content Marketing Master's Certificate

Program Snapshot

100% online
Part-time or full-time
4 courses (12 credits)
Complete in 1 year or less
Pathway to MS in Digital Marketing and Design
Offered through the Rabb School of Continuing Studies

Develop strategic multimedia storytelling techniques

If you're a marketing professional, writer or creative looking to upgrade your digital storytelling skills, the Master's Certificate in Content Marketing may be the right program for you.

In this 12 credit program, you'll learn how to create, manage and optimize digital content across multiple platforms. Focused on storytelling, digital strategy, audience engagement and multi-channel campaigns, the Master's Certificate in Content Marketing will prepare you to craft compelling multimedia narratives, develop integrated marketing strategies and produce impactful content that drives brand growth and audience loyalty.

The Master's Certificate in Content Marketing will prepare you to:

Execute writing strategies for diverse digital environments, including websites, social media and email
Plan and manage multichannel marketing campaigns using paid, owned and earned (POE) strategies
Optimize content using data-driven approaches
Integrate cross-functional marketing techniques like SEO, paid media and social amplification

ENROLL

Expand All

Certificate Courses

MS in Digital Marketing and Design Pathway

Content Marketing Today

The demand for content marketing skills is growing rapidly in the U.S. and is projected to increase by about 15% from 2024 through 2026, with businesses across industries placing high value on content strategies to engage audiences and enhance brand authority.

Content marketing roles include positions such as content marketers, writers, and strategists, all of whom play a key part in creating and managing valuable, consistent content tailored to specific target audiences.

A master’s certificate in content marketing can help individuals build the expertise needed in this competitive landscape, making it a valuable credential for marketers looking to specialize or enhance their career prospects in today’s digital-first marketing environment.

Brandeis Online