Digital Marketing and Design

In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model. As a student in the Brandeis GPS Digital Marketing and Design program, you'll learn alongside working professionals looking to advance their careers along with their educational goals. The program will equip you to: Design marketing campaigns across a variety of digital platforms. Optimize campaigns for digital audiences. Capture and use advertising analytics to inform marketing decisions.

The 30-credit program has seven required courses and three electives.

Admissions Criteria

Those applying to the program should have an undergraduate degree with at least 2 marketing courses and/or 2 years of relevant work experience.

The 30-credit Digital Marketing and Design program has seven required courses and three electives. Required courses provide students with a focused education surrounding fundamental topics in the field, while electives build upon specific professional skillsets and allow students to enrich and round out their studies.

Below is a sample Digital Marketing and Design curriculum. Please note that available courses are subject to change.

Required courses

• Innovation and User-Centered Design
• Digital Marketing Strategy
• Principles of Search Engine Marketing
• Writing for Digital Environments
• Multichannel Marketing Campaigns
• Social, Web and Marketing Analytics
• Foundations of Data Science and Analytics

Sample electives 

• Digital Imaging, Video and Media Production
• Mobile Applications and Responsive Web Design
• Web Development Technologies
• Software Development in Java
• Ethics in Digital Design and Marketing
• Special Topics in Digital Marketing and Design

Professionals specializing in digital marketing and design are in high demand. Market research shows more than 44,000 related job postings in the field between April 2014 and March 2015, and research indicates that job openings have more than doubled since 2010. (source: Burning Glass) 

Leading organizations that are currently hiring digital marketing experts span multiple industries and include:

Students seeking a master's in this industry often hold job titles such as:

• Interactive Designer
• Digital Marketing Manager
• Internet Marketing Specialist
• Social Media Manager/Specialist
• Search Engine Optimization Manager
• Search Engine Marketing Specialist
• Marketing Analyst

Our Digital Marketing and Design faculty understand the challenges of modern industry. Whether they’re spearheading marketing campaigns at a university or helping small businesses launch their own digital marketing initiatives, they structure their GPS curriculum to draw on real-world expertise and connections that ultimately help our students advance their career goals. Here is a sampling of our Digital Marketing and Design faculty:

• Steven Dupree is the program chair for the MS in Digital Marketing and Design. He has more than a decade of experience helping startups across multiple industries achieve $1B+ valuations through digital marketing and tactical customer acquisition. After receiving an MBA from Stanford University, Mr. Dupree dabbled in venture capital before exiting to build companies again. He continues to invest in and advise promising entrepreneurs in his free time.
  
  
• Ross Morrone is the Assistant Director of Marketing Communications at Youngstown State University. He has over 10 years of experience in marketing, advertising, web design, analytic analysis and multimedia production.
  
  
• Ian Rifkin currently works as a Software Systems Manager at Brandeis University. He primarily works in LAMP environments (Linux, Apache, MySQL, Perl/PHP) and manages software creation, upgrades, and releases as well as administrates purchased and open source applications including wiki, blogs, Web content management system (CMS), and course management system. He received his undergraduate degree in Anthropology and Internet Studies from Brandeis, focusing on how people interact online. 

Visit the Rabb School faculty directory for a full list of Brandeis GPS faculty.