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Master of Science in Digital Marketing and Design
Develop a digital marketing strategy with a proven ROI
In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model.
This program will prepare you to stay on top of the latest ways digital content is consumed, shared and evaluated. You will:
Develop impactful, goals-driven digital marketing strategies that optimize the customer journey.
Design, manage and optimize campaigns across social media, display, search and mobile.
Use analytics to evaluate campaign results and inform future marketing decisions.
The 30-credit part-time, online program has seven required courses and three electives.
In addition to the general admissions requirements, those applying to the Digital Marketing and Design program should have completed at least two undergraduate-level marketing courses OR have two years of relevant work experience.
If you are interested in pursuing this program and do not meet the prerequisites above, please speak with an enrollment advisor about your options.
Full-time or part-time, fully online, financially accessible
The 30-credit Digital Marketing and Design program has seven required courses and three electives. Required courses provide students with a focused education surrounding fundamental topics in the field, while electives build upon specific professional skillsets and allow students to enrich and round out their studies.
Sample Fall 2020 curriculum
Please note that available courses are subject to change.
Digital Marketing Strategy
Search Engine Marketing and Optimization
Writing for Digital Environments
Multichannel Marketing Campaigns
Conversion Rate Optimization
Marketing and Customer Analytics
User Experience Design
Digital Imaging, Video and Media Production
Mobile Applications and Responsive Web Design
Web Development Technologies
Software Development in Java
Ethics in Digital Design and Marketing
Cognitive and Social Psychology of User-Centered Design
Professionals specializing in digital marketing and design are in high demand. In fact, Glassdoor has identified Marketing Manager as #3 on their current list of best jobs in America. (source: Glassdoor)
Leading organizations that are currently hiring digital marketing experts span multiple industries and include:
Marriott International Inc.
Students seeking a master's in this industry often hold job titles such as:
Digital Marketing Manager
Internet Marketing Specialist
Social Media Manager/Specialist
Search Engine Optimization Manager
Search Engine Marketing Specialist
By the numbers
The program is 25% male and 75% female.
48 students are currently working toward their Digital Marketing and Design degree.
The program launched in fall 2015.
“As an online learner at Brandeis GPS, I found the coursework and support resources convenient and accommodating. In fact, I rarely felt as though my studies were an interruption. What I learned was immediately applicable, and I continue every day to benefit from the understanding the courses gave me.” — Scott Paddock, GPS Student
Digital Marketing and Design
Meet our featured faculty
Our Digital Marketing and Design faculty understand the challenges of modern industry. Whether they’re spearheading marketing campaigns at a university or helping small businesses launch their own digital marketing initiatives, they structure their GPS curriculum to draw on real-world expertise and connections that ultimately help our students advance their career goals. Here is a sampling of our Digital Marketing and Design faculty:
Garrett Gillin, MBA, is a Co-founder and Principal at 215 Marketing, a Google Premier Partner agency, located in Philadelphia, PA, where he oversees the development and execution of integrated digital marketing initiatives with a concentration on programmatic advertising, marketing automation, and advanced analytics.
Erin Meredith Bazzell, MBA, is the Global Marketing Communication Leader for Cummins Filtration, a Cummins Inc. business unit. She leads a team in the corporate office in Nashville, TN, as well as teams in seven other countries globally. In her 10+ years in the marketing field, she has honed skills in the medical, education, retail and manufacturing fields. She is an active member in her local chapter of the American Marketing Association (AMA) and also teaches undergraduate marketing courses at Southern New Hampshire University.
Brandeis GPS is committed to giving you the support you need to succeed. From the moment you begin the application process to the day you graduate and beyond, our advising team is here to support you. Talk to an enrollment advisor today.
Brandeis is a medium-sized private research university with a global reach, dedicated to first-rate undergraduate education and the making of groundbreaking discoveries. Its more than 550 faculty members are leaders in their fields, as passionate about teaching and mentorship as they are about pushing the boundaries of knowledge. The university’s 5,700 undergraduate and graduate students are motivated, compassionate, curious, and open to exploring new and challenging experiences.
Founded by the American Jewish community as a nonsectarian institution in 1948, when exclusionary practices prevented equal access to some of the nation’s best universities, Brandeis has always welcomed talented students and faculty of every ethnicity, religion and cultural background. A young institution, boldly conceived, it carries on the great traditions of learning at the highest levels of rigor and meaning, guided by a moral conviction rooted in the principles of inclusion and justice.