Digital Marketing and Design Online Master's Degree

Learn to execute digital marketing practices that connect with audiences and drive measurable results. Brandeis Online’s Master of Science (MS) in Digital Marketing and Design degree uniquely integrates strategy, analytics and design to prepare you for what’s next. 

Program Snapshot

Learn best practices to acquire and engage customers

At its core, digital marketing examines how organizations use design and other digital experiences to deliver messages and measure their impact. Our master’s in digital marketing online program uniquely integrates digital marketing and user-centered design, giving you a comprehensive view of how marketing campaigns are planned, built and optimized across platforms. 

In as quickly as one year, you’ll develop advanced skills in areas such as search, social, display, email and content marketing, while learning how design, messaging and analytics work together to influence performance. 

Through hands-on coursework and mentorship from instructors who are practitioners themselves, you gain experience developing strategies and managing resources across public relations, communications, graphic design, web development, product management and engineering. Additionally, you’ll learn how to:

  • Develop multichannel B2B and B2C marketing strategies.
  • Design, test and optimize marketing campaigns, concepts and messages.
  • Collaborate with sales, product, engineering and other internal teams.
  • Create a big impact with a tight budget.

Why study Digital Marketing and Design at Brandeis Online?

At Brandeis Online, you won’t just study digital marketing concepts; you’ll learn how to apply them in ways that drive real outcomes. By earning a digital marketing master’s degree online, you’ll learn how to move ideas to execution, build confidence in evaluating performance and develop specialized skills in areas like Artificial Intelligence that employers expect as marketing continues to evolve. You’ll do that through:

  • A comprehensive marketing and design curriculum that sets this degree apart from traditional marketing programs.
  • Hands-on coursework in Search Engine Optimization (SEO), analytics, Conversion Rate Optimization (CRO), content and campaign execution.
  • Faculty who are active marketing professionals, solving real challenges every day.
  • Project-based learning that emphasizes building strategies, executing campaigns and managing marketing budgets in real-world contexts.
  • Opportunities to collaborate and network with peers and professionals from a wide range of industries.
  • A portfolio-oriented learning experience that prepares you to apply theory to practice and demonstrate your skills to employers.
  • 100% online and asynchronous, with part-time and fast-track options that can help you finish your degree in as little as 12 months.
  • Financially accessible tuition with a strong return on investment.
  • Recognition as a STEM-designated program.
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What can you do with a Master’s Degree in Digital Marketing and Design?

Today, digital channels are the primary way people discover information, products, services and more. As a result, organizations now place greater value on digital marketers and designers who can help them stand out in competitive environments. Professionals in this in-demand field shape how organizations present ideas, tell stories and engage audiences across digital channels. This work extends across channels such as search, social media, email and content platforms, and it often involves guiding campaign strategy, informing creative direction and evaluating performance over time.

Marketing plays a major role in every organization, in every industry. That versatility allows you to apply your knowledge in settings running from corporate business to nonprofits, healthcare systems, educational institutions and beyond. And with an online master’s in digital marketing and design, you gain strategic expertise that prepares you for long-term career advancement or the transition into digital marketing roles from another professional background. 

Program requirements

Explore prerequisites, key courses, electives and faculty mentorship in Brandeis’ master’s in digital marketing online degree. 

Online Master's Certificates in Digital Marketing and Design

Interested in building practical, in-demand marketing skills that translate immediately to your work? At Brandeis Online, we offer three online master’s certificates in digital marketing and design. Each certificate can stand on its own or serve as a starting point toward the MS in Digital Marketing and Design program if you continue into the full degree.