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Master of Science in

Digital Marketing and Design

Fully online. Your master's degree is within reach.


Master of Science in Digital Marketing and Design

Develop a digital marketing strategy with a proven ROI

In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model.

This program will prepare you to stay on top of the latest ways digital content is consumed, shared and evaluated. You will:

  • Develop impactful, goals-driven digital marketing strategies that optimize the customer journey.
  • Design, manage and optimize campaigns across social media, display, search and mobile.
  • Use analytics to evaluate campaign results and inform future marketing decisions.

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The 30-credit part-time, online program has seven required courses and three electives. 

Complete your degree within one year. Learn more about our new full-time option. View the course sequence options (PDF).

Admissions Criteria

In addition to the general admissions requirements, those applying to the Digital Marketing and Design program should have completed at least two undergraduate-level marketing courses OR have two years of relevant work experience.


Full-time or part-time, fully online, financially accessible

The 30-credit Digital Marketing and Design program has seven required courses and three electives. Required courses provide students with a focused education surrounding fundamental topics in the field, while electives build upon specific professional skillsets and allow students to enrich and round out their studies.

Sample Fall 2021 curriculum

Please note that available courses are subject to change.

Required courses

  • Digital Marketing Strategy
  • Search Engine Marketing and Optimization
  • Writing for Digital Environments
  • Multichannel Marketing Campaigns
  • Conversion Rate Optimization
  • Marketing and Customer Analytics
  • User Experience Design

Sample electives 

  • Digital Imaging, Video and Media Production
  • Mobile Applications and Responsive Web Design
  • Web Development Technologies
  • Software Development in Java
  • Ethics in Digital Design and Marketing
  • Cognitive and Social Psychology of User-Centered Design
  • Special Topics in Digital Marketing and Design

View a complete list of program requirements.

View tuition and financing options.

View our new full-time option.

The digital marketing industry

Gain insights into the field

Professionals specializing in digital marketing and design are in high demand. In fact, Glassdoor has identified Marketing Manager as #3 on their current list of best jobs in America. (source: Glassdoor) 

Leading organizations that are currently hiring digital marketing experts span multiple industries and include:

  • Accenture
  • Oracle
  • American Express
  • IBM
  • Amazon.com
  • NBC
  • Conde Nast
  • Facebook
  • Marriott International Inc.
  • Nordstrom

Students seeking a master's in this industry often hold job titles such as:

  • Interactive Designer
  • Digital Marketing Manager
  • Internet Marketing Specialist
  • Social Media Manager/Specialist
  • Search Engine Optimization Manager
  • Search Engine Marketing Specialist
  • Marketing Analyst

Our students

Student testimonials

“As an online learner at Brandeis GPS, I found the coursework and support resources convenient and accommodating. In fact, I rarely felt as though my studies were an interruption. What I learned was immediately applicable, and I continue every day to benefit from the understanding the courses gave me.”
— Scott Paddock, GPS Student

Digital Marketing and Design

Meet our featured faculty

Our Digital Marketing and Design faculty understand the challenges of modern industry. Whether they’re spearheading marketing campaigns at a university or helping small businesses launch their own digital marketing initiatives, they structure their GPS curriculum to draw on real-world expertise and connections that ultimately help our students advance their career goals. Here is a sampling of our Digital Marketing and Design faculty:

  • Garrett GillinMBA, is a Co-founder and Principal at 215 Marketing, a Google Premier Partner agency, located in Philadelphia, PA, where he oversees the development and execution of integrated digital marketing initiatives with a concentration on programmatic advertising, marketing automation, and advanced analytics.
  • Erin Meredith BazzellMBA, is the Global Marketing Communication Leader for Cummins Filtration, a Cummins Inc. business unit. She leads a team in the corporate office in Nashville, TN, as well as teams in seven other countries globally. In her 10+ years in the marketing field, she has honed skills in the medical, education, retail and manufacturing fields. She is an active member in her local chapter of the American Marketing Association (AMA) and also teaches undergraduate marketing courses at Southern New Hampshire University. 

Visit the Rabb School faculty directory for a full list of Brandeis GPS faculty.

View upcoming events

View our events calendar for the latest list of upcoming online admissions chats, webinars and other opportunities to get to know GPS programs, faculty and staff.

Admissions Events

Get Advice

Brandeis GPS is committed to giving you the support you need to succeed. From the moment you begin the application process to the day you graduate and beyond, our advising team is here to support you. Talk to an enrollment advisor today.

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Online Learning

Learn more about our unique approach to online learning and what makes a Brandeis GPS education so engaging.