Digital Marketing and Design

In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model. This program will prepare you to stay on top of the latest ways digital content is consumed, shared and evaluated. You will: Develop impactful, goals-driven digital marketing strategies that optimize the customer journey. Design, manage and optimize campaigns across social media, display, search and mobile. Use analytics to evaluate campaign results and inform future marketing decisions.

The 30-credit part-time, online program has seven required courses and three electives.

Admissions Criteria

Those applying to the program should have an undergraduate degree with at least 2 marketing courses and/or 2 years of relevant work experience.

The 30-credit Digital Marketing and Design program has seven required courses and three electives. Required courses provide students with a focused education surrounding fundamental topics in the field, while electives build upon specific professional skillsets and allow students to enrich and round out their studies.

Sample Fall 2019 curriculum

Please note that available courses are subject to change.

Required courses

• Digital Marketing Strategy
• Search Engine Marketing and Optimization
• Writing for Digital Environments
• Multichannel Marketing Campaigns
• Conversion Rate Optimization
• Marketing and Customer Analytics
• User Experience Design

Sample electives 

• Digital Imaging, Video and Media Production
• Mobile Applications and Responsive Web Design
• Web Development Technologies
• Software Development in Java
• Ethics in Digital Design and Marketing
• Cognitive and Social Psychology of User-Centered Design
• Special Topics in Digital Marketing and Design

View a complete list of program requirements.

View tuition and financing options.

Professionals specializing in digital marketing and design are in high demand. In fact, Glassdoor has identified Marketing Manager as #3 on their current list of best jobs in America. (source: Glassdoor) 

Leading organizations that are currently hiring digital marketing experts span multiple industries and include:

Students seeking a master's in this industry often hold job titles such as:

• Interactive Designer
• Digital Marketing Manager
• Internet Marketing Specialist
• Social Media Manager/Specialist
• Search Engine Optimization Manager
• Search Engine Marketing Specialist
• Marketing Analyst

Our Digital Marketing and Design faculty understand the challenges of modern industry. Whether they’re spearheading marketing campaigns at a university or helping small businesses launch their own digital marketing initiatives, they structure their GPS curriculum to draw on real-world expertise and connections that ultimately help our students advance their career goals. Here is a sampling of our Digital Marketing and Design faculty:

• Lora Kratchounova, MA, is a seasoned strategic marketer with 22+ years of marketing experience across continents. Lora is the founder of Scratch Marketing + Media, an end-to-end strategy and digital marketing consulting firm for global and growing companies. Clients serviced by Scratch include global leaders such as EMC, Vmware, Citrix, IBM, Accenture, Deloitte and Amdocs.
  
• Erin Meredith Bazzell, MBA, is the Global Marketing Communication Leader for Cummins Filtration, a Cummins Inc. business unit. She leads a team in the corporate office in Nashville, TN, as well as teams in seven other countries globally. In her 10+ years in the marketing field, she has honed skills in the medical, education, retail and manufacturing fields. She is an active member in her local chapter of the American Marketing Association (AMA) and also teaches undergraduate marketing courses at Southern New Hampshire University. 
  

Visit the Rabb School faculty directory for a full list of Brandeis GPS faculty.