Brandeis International Business School

Prerequisite: ECON 210f. Corequisites: BUS 211f and BUS 212f.

Provides experience with applications of business analytics to marketing decisions. We begin each topic with a representative case study, practicing the skills of framing questions and decisions in ways that can be answered with available data. We study a group of widely-used statistical models to support and/or automate marketing decisions. Usually offered every year.
Mr. Carver