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RSAN 140

Social, Web and Marketing Analytics

This course will provide an introduction to advanced analytics and measurement in the areas of social networking and media, web and marketing analytics. The topics covered include the history, tracking, performance, optimization, metrics, analysis, visualization, decision making, reporting and best practices in each of those three areas. E-commerce will also be covered as it relates to web and marketing.

Prerequisite: Statistics and Data Analysis

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Please join us for our next Virtual Open House.  Check out our Admissions Events to see a listing of upcoming program specific Virtual Open Houses, and get connected with program chairs, current students and administrative staff at GPS.

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