Brandeis International Business School

BUS 256A — Marketing Analytics

Prerequisite: Statistics. Corequisite: BUS 211a.

Provides experience with applications of business analytics to marketing decisions. We begin each topic with a representative case study, practicing the skills of framing questions and decisions in ways that can be answered with available data. We study a group of widely-used statistical models to support and/or automate marketing decisions. Usually offered every year.
Xavi Vidal-Berastain