RDMD 150

Digital Imaging, Video, and Media Production

Digital Imaging, Video and Media Production introduces students to the basics of digital and audio production. By engaging students around concepts of digital storytelling, this course examines how brands are using digital media across online platforms ' from social media to blogs and websites ' to tell stories that engage audiences and convert consumers. Through lectures and hands-on projects, students will gain competency in digital imaging and video editing and learn how to apply these skills to design, and build compelling creative for brand and performance marketing campaigns.