Building an Audience

First Steps

  • Consult the Brandeis Events Calendar to make sure your event does not conflict with any similar events, and to see what locations are already reserved.
  • Define your event. Come up with a creative and appealing title and description.
  • Clarify the content. Not everyone knows what a semester show is, for example. Keep your description short and lively and accessible.
  • Who is your target audience? Define who would be most interested and likely to attend. Invite a department, program or club to co-sponsor the event to broaden the circle of interest.