Brandeis International Business School

In a previous post, I highlighted some of the top conferences for finance and business analytics students. Below is a rundown of my top conference recommendations for marketing students.

Conferences for Marketing students

Strategic Marketing USA

The Strategic Marketing USA conference unites influential CMOs to showcase innovation, set benchmarks and map the future of marketing — one where brands are purpose-driven, campaigns are intelligently data-backed and innovation drives growth. This conference offers participants the unique opportunity to stay ahead of the curve by learning from marketing leaders at some of the world's most recognizable companies. 

Website: https://reutersevents.com/events/marketing/

Social Media Week

Social Media Week is about so much more than social strategy. From content, branding, paid media and social media skills, this is a great conference for any general marketing students. The multi-day event typically takes place in different in-person locations with a virtual environment for those not able to attend in person. You can expect lots of discussion about how we can adapt as digital marketers to put humans first and technology second in the post-COVID world. Social media week is a great opportunity to network with some of the brightest digital marketers.

Website: https://socialmediaweek.org/

Hubspot INBOUND

HubSpot’s INBOUND is one of the biggest marketing conferences of the year. The last event drew over 70,000 attendees from marketing, sales and service industries from over 100 countries. You can expect celebrity keynotes, big name marketers, networking opportunities and breakout sessions. Last year’s virtual event included a comprehensive event platform, live sessions that were available on-demand and multiple “meetup” groups and speakers from companies like Adobe, Amazon Web Services, Walt Disney Company, Intuit and Liberty Mutual.

Website: https://www.inbound.com/

Advertising week

Advertising Week is another general marketing event that should be on the radar of any marketing student. It brings together CMOs, social media advisors and public relations and marketing professionals for a comprehensive learning experience. Last year’s event featured over 100 hours of programming. You can expect to hear from top global industry leaders from Google, Twitter, IBM and LinkedIn. The agenda typically includes expert presentations, debates and workshops led by brands, agencies and tech companies. Attendees will learn new marketing skills while expanding their network with marketing professionals.

Website: https://advertisingweek.com/

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