“There's no bigger growth engine than marketing, but at the moment it's an under-leveraged asset.”
Scott Davis, senior partner, Prophet
Whether your passion lies in finance, economics or business, there is one element that is equally important for all – marketing.
The mission of the International Marketing Club is to help students advance their marketing skills through variety of activities. During the course of the year, the International Marketing Club holds marketing competitions, hosts guest speakers, and attends conferences and networking events in the Boston area. The club embraces and welcomes students who are interested in having fun while developing new and challenging marketing opportunities.
One of the major events hosted by the International Marketing Club is the Branding Game Competition, a team event which takes place once a year, usually in the spring semester.
In the picture, the winning team of 2014 (left to right): Fei Wu, MBA '15 , Chen (Richard) Zheng, MBA '15, Qixuan (Oceana) Wang, MBA '15 and Professor Grace Zimmerman.