Brandeis Online

Bridge the gap between AI and business

As generative AI becomes a core driver of productivity and innovation across industries, the ability to craft precise, goal-oriented prompts is emerging as a critical workforce skill. This 10–15 hour asynchronous micro-credential equips professionals with the foundational techniques of prompt engineering—turning everyday language into high-impact instructions that unlock AI’s full potential.

Through interactive modules, real-world case studies, and hands-on prompt design exercises, learners will explore structured prompting strategies, ethical considerations, and domain-specific applications in fields like healthcare, finance, education, and manufacturing. Designed for professionals, managers, and technical contributors, this course bridges the gap between AI capability and business outcomes.

By the end of the course, learners will produce an industry-specific prompt portfolio and earn a digital badge that signals readiness to drive ROI through intelligent AI interaction.

Learners will be able to:

• Explain how AI language models interpret and respond to prompts
• Apply structured prompting techniques (e.g., role-based, chain-of-thought, few-shot)
• Design prompts tailored to specific industry use cases and business goals
• Evaluate prompt effectiveness based on clarity, context, and output quality
• Address ethical and bias-related considerations in prompt design
• Create a prompt portfolio aligned with measurable ROI outcomes

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