Marketing students pitch perfect solutions

Professionals at top of field judge Hiatt Career Center's competition

“Orange is the new black … berry?” Sounds like a sweet new Ben and Jerry’s flavor, doesn’t it?

At the Hiatt Career Center’s second annual Perfect Pitch case competition held last month, teams of Brandeis students were asked to develop a winning marketing strategy for a consumer goods company or to solve a health-care problem. They also captured the interest of leading employers in their chosen fields, including guest panelists from Cone Communications, Hill Holliday and Memorial Sloan-Kettering Cancer Center.

The competition was created to give the students insight into the marketing and healthcare fields by asking them to create a new ice cream flavor for Ben and Jerry’s or a public relations campaign for Cadillac targeting Millennials, or to develop solutions for improving the customer experience in a health care setting. The teams pitched their ideas to the panel of professionals, and each student also gave a 30-second “elevator pitch.”

The winning health-care team consisted of Tram Elizabeth Nguyen ’14, Daniel Leisman ’14 and Lily Ji ’14. The marketing team consisted of Andrea Katz ’14, Jennifer Kim ’14, Albee (Cheng) Qian ’14, Jody Bonhard, IBS MBA ’15, and Huong Vu, IBS MBA ’15. To learn more about employer and alumni opportunities to engage with students, please visit Hiatt Career Center and B.hired to learn more about upcoming programs, workshops and networking opportunities.

Categories: Business

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