Brandeis International Business School
A group of students, faculty and staff at the Bahá'í Temple & Gardens in Haifa, Israel.
The Hassenfeld Immersion Program is an in-country student experience that offers participants an intensive introduction to the business, economy and culture of a dynamic overseas market. The program was established through the generosity of Alan Hassenfeld, HHL'20, former chairman and CEO of Hasbro.
Hassenfeld fellows immerse themselves in the inner workings, political dynamics and local business practices of the countries they visit. Understanding the arts, religion, geography and local traditions is essential to understanding how to do business within that culture.
International Business School graduate students are selected via a rigorous application process to attend each trip. Selected students participate in a half-semester module to gain an understanding of the country they'll be visiting through the lens of the political, social, historical, business and cultural contexts via case studies, presentations and guest lecturers.
At the world headquarters of tech giant Tencent in China. The company has interests in everything from social media and gaming to wealth management.
Visiting Dell/EMC in Be'er-Sheva, Israel. The data storage company operates several offices throughout Israel.
A tour guide leads a group around Esmeralda Tenjo, a rose cultivation plant near Bogota, Colombia.
An immersive look at India’s business culture
Brandeis International Business School students participating in Hassenfeld Immersion Program travel to Delhi and Mumbai
Israel trip inspires students to ‘build big things and improve the world’
Hassenfeld Immersion Program takes Brandeis International Business School students on insider’s tour of Jerusalem, Tel Aviv and Haifa
Exploring India: Scenes from the Hassenfeld Immersion Program
Brandeis International Business School students make ‘lifelong connections’ while touring top businesses, famous cultural sites