Brandeis International Business School

Data Analytics

The MA concentration in Data Analytics prepares students to study and make decisions in business, economics and finance as they develop sophisticated technical analysis skills in data science. Students complete coursework in big data, forecasting, marketing analytics, business and system dynamics, financial modeling and more.

Careers in Data Analytics

Students graduate with a well-rounded knowledge of statistical software, forecasting techniques, economics and marketing. They’re prepared to design marketing, economic and investment strategies in roles that call for analyzing transactional data, prices and consumer behavior, or analyzing investment decisions using large databases.

Career Spotlight

Peter Wein, BA/MA '15
Mather Economics LLC
Senior Analyst

Faculty Spotlight: Bhoomija Ranjan

Bhoomija Ranjan is an Assistant Professor of Marketing. Her research primarily focuses on understanding how firms and individuals make decisions through quantitative modeling techniques. She holds a PhD and MS in Business Administration from the University of Rochester.

Concentration Requirements

The MA concentration in Data Analytics requires the completion of 20 credits.

Group 1: Required Courses (4 credits)
  • BUS 211f: Analyzing Big Data I (2 credits)
  • BUS 215f: Python and its Application to Business Analytics (2 credits)
Group 2: Quantitative Courses (4 credits)
  • BUS 256a: Marketing Analytics (4 credits)
  • BUS 259f: Digital Marketing (2 credits)
  • BUS 240f: Information Visualization (2 credits)
  • BUS/FIN 241f: Machine Learning and Data Analysis for Business and Finance (2 credits)
  • ECON/FIN 250a: Forecasting in Economics and Finance (4 credits)
  • BUS 276a: Business Dynamics (4 credits)
Group 3: Electives (at least 10 credits)
  • BUS 212a: Analyzing Big Data II (4 credits)
  • BUS 253a: Marketing Research (4 credits)
  • BUS 274f: Supply Chain Analytics (2 credits)
  • ECON 261a: Empirical Analysis of Trade Policy (4 credits)
  • ECON 311a: Advanced Econometrics (4 credits)
  • FIN 280a: Financial Risk Management (4 credits)
  • FIN 285a: Computer Simulation & Risk Analysis (4 credits)
  • FIN 288a: Corporate Financial Engineering (4 credits)

Or any course in group 2 not used to satisfy that requirement

Or any course from groups 1 and 2 not taken to satisfy those requirements

Capstone (4 credits)
  • BUS 295a Consulting Project in Data Analytics (4 credits)
  • BUS 286a Applications of System Dynamics (4 credits)


The Brandeis International Business School (IBS) Admissions team looks forward to working with you during the application process. We encourage you to contact us at 781-736-2252 or at at any time if you have questions.

Are you ready to get started? Request more information or begin applying today.