Brandeis Online

February 4, 2026

Will pursuing a master’s help you advance your marketing career?

What kinds of jobs do graduates get after finishing a master’s in digital marketing?

A master’s degree in digital marketing and design can prepare you to succeed in a number of roles. Students in Brandeis Online’s digital marketing and design program have secured positions like Brand Strategy Account Manager, Communications Coordinator, Content Marketing Manager, Social Media Manager, Digital Content Producer, and more. Those with more experience have also gone on to earn titles like Director of Marketing or Director of Media.

Do employers actually value a digital marketing master's degree?

Like with all industries, experience in marketing matters. However, even individuals who have spent years in the field can benefit from the credentials and authority that a master’s degree can bring. Brandeis Online alumna Kennedy Ryan MS’24 says that her employers appreciate the “built-in trust” that her degree demonstrates to new partners.

As the industry changes, employers are also on the lookout for professionals with specialized expertise in high-growth niches like data analytics, short-form video production, and AI. Earning a master’s degree from a constantly-refreshed program like Brandeis Online can help you to hone skills and strategies in these high-demand areas, demonstrating your commitment to staying ahead of industry trends.

Can a master’s in digital marketing help me switch careers?

While online certifications, volunteer or freelance work, and self-run social media accounts can help you inch your way into the marketing space, the knowledge, skills, and connections gained from a master’s degree can fast-track your move into the industry.

Programs like Brandeis Online’s MS in Digital Marketing and Design allow you to learn essential marketing skills and strategies directly from industry professionals. With hands-on projects centered around real-world case studies and problems, you’ll build a peer and expert-reviewed portfolio that demonstrates your skills to future employers.

Brandeis Online students have leveraged their MS in Digital Marketing and Design to transition to marketing from careers in social services, sales, photography, and more.

Will a master’s in digital marketing and design help me keep up with new trends?

Yes, especially in a professionally-focused program like Brandeis Online. Our MS in Digital Marketing and Design curriculum is constantly refreshed by members of our professional advisory council, who provide input on current courses and propose new topics for course development. Brandeis Online classes are also taught by active industry experts, meaning you’ll learn from individuals with first-hand experience employing new strategies and capitalizing on current trends.

Should I get a master’s in digital marketing, or is an MBA a smarter choice?

The choice between a master’s in digital marketing and an MBA depends on your level of experience and personal career goals.

While MBAs do include courses on marketing strategy, their curriculum is also jam-packed with courses on other areas of business like finance, leadership, and operations. This training will prepare you for broader leadership and management positions — but if you haven’t already honed your marketing expertise through years of work experience, it may close the door to marketing-focused roles.

If your goal is to become a true marketing expert, a master’s in digital marketing may be the right path for you. Programs like Brandeis Online’s MS in Digital Marketing and Design can differentiate you from other job seekers by allowing you to focus on areas like marketing analytics, content marketing, and digital strategy. Through your choice in electives, you can concentrate on specific areas of marketing, thus making you an excellent candidate for more specialized senior marketing positions.