BUS 60A — Business and Marketing Strategy
[ ss ]Prerequisite: ECON 2a. BUS 6a and 10a are recommended.
An introduction to key concepts in competitive strategy and marketing, which are used to help firms create, sustain, and capture value. Topics include industry analysis, competitive advantage, market identification, and marketing policies. Incorporates case studies, discussion method, team projects, and business research. Usually offered every year.
Ms. Zimmerman