BUS 153A — Marketing Research
[ ss ]Prerequisite: BUS 152a. May not be taken for credit by students who took BUS 53a in prior years.
Marketing research is critical to business success in today's information economy. We will learn quantitative marketing research models and techniques for analyzing consumer behavior and marketing information. Topics include marketing segmentation, targeted promotion strategies, brand positioning, new produce design, and customer profitability. Usually offered every year.
Ms. Wang