BUS 111A — Business Analytics

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Prerequisites: BUS 10a and BUS 51b.

This course is about analyzing and interpreting data about markets and customers. It has been designed for managers who will be using data analytics, and so is intended for students wanting to go into marketing, finance, consulting, entrepreneurship, business strategy and operations management. Students who take this class will learn about the sorts of business decision problems in which research information is most useful, including problems related to pricing, target market selection, and new product introduction. Usually offered every year.
Ms. Ranjan