Brandeis International Business School

Students who pursue the MA program concentration in Marketing gain a firm understanding of both theory and empirical techniques of marketing as they learn the practical applications of integrated marketing plans, communications strategy and strategic analyses in the context of economics, finance, business and global politics.

Careers in Marketing

The Marketing concentration equips MA students with the analytical, presentation and communication skills needed to succeed in a wide variety of companies and organizations. Employers have included Facebook, Havas Media Group and Merck.

Faculty Spotlight: Jane Ebert

Jane Ebert is an associate professor of marketing whose research examines consumer judgement and decision-making.

She holds a PhD and MA in social psychology from Harvard University and a BA in natural sciences from Cambridge University.

Concentration Requirements

The MA concentration in Marketing requires the completion of 20 credits.

Group 1: Core Courses (8 credits)
  • BUS 252a: Marketing Management (4 credits)

  • BUS 253a: Marketing Research (4 credits)

Group 2: Marketing Electives (8 credits)
  • BUS 254a: Branding Strategy (4 credits)
  • BUS 255a: Consumer Behavior (4 credits)
  • BUS 256a: Marketing Analytics (4 credits)
  • BUS 257f: Social Media & Analytics (2 credits)
  • BUS 258f: Sales and Sales Management (2 credits)
  • BUS 259f: Digital Marketing (2 credits)
Group 3: Electives (4 credits)
  • BUS 233a: Entrepreneurship and Rapid Prototyping (4 credits)
  • BUS 260a: Competition and Strategy (4 credits)
  • BUS 263a: Strategy and Innovation (4 credits)
  • ECON/BUS 265a: Business & Economic Strategies in Emerging Markets (4 credits)
  • BUS 211f: Big Data I (2 credits)
  • BUS 212a: Big Data II (4 credits)
  • BUS 240f: Information Visualization (2 credits)

Or any course from groups 1 and 2 not taken to satisfy those requirements

Capstone (4 credits)
  • BUS 295a:Â Field Project in Marketing (4 credits)
  • BUS 295c: Social Impact Innovation Field Projects (4 credits)


The Brandeis International Business School (IBS) Admissions team looks forward to working with you during the application process. We encourage you to contact us at 781-736-2252 or at at any time if you have questions.

Are you ready to get started? Request more information or begin applying today.