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Marketing: Evaluate Strategies Across the Globe

Students who pursue the MA program concentration in Marketing gain a firm understanding of marketing  in theory and empirical techniques  to enable the evaluation and creation of sound organizational decisions. Coursework and an applied practicum will enable students to see first-hand how those decisions impact government policies within the global economy. 

The marketing concentration equips MA students with the analytical, presentation and communication skills needed to succeed in a wide variety of companies and organizations. 


Careers in Marketing

Alumni profile for Sam Sam Sisakhti

Fashion and entrepreneurial success

Sam Sisakhti, MA '07

As the founder of UsTrendy, Sisakhti is giving customers a say in the style before they hit the production line.

Tim Neunzig, MA '11

"Find a Place of Personal Happiness at Your Job"

Tim Neunzig, MA '10

Tim Neunzig maximized his time at Brandeis IBS with study abroad programs and other activities that built skills needed for an exciting career. He now works on the growth marketing team at Facebook.

Zenobia Moochhala

Brandeis IBS' role in an online entrepreneurial career

Zenobia Moochhala, MA '98

Previously named one of the BBJ's "40 under 40," Zenobia Moochhala, MA '98 is Co-Founder, VP and General Manager of U.S. Consumer Subscription Services at Care.com.


Concentration Requirements

The MA Concentration in Marketing requires the completion of 20 credits.

Group 1: Core Courses (8 credits)

BUS 252a Marketing Management (4 credits)
BUS253a Marketing Research (4 credits)

Group 2: Marketing Electives (12 credits required)

BUS 211f Big Data I (2 credits)
BUS 212a Big Data II (4 credits)
BUS 240f Information Visualization (2 credits)
BUS 254a Branding Strategy (4 credits)
BUS 255a Consumer Behavior (4 credits)
BUS 256a Marketing Analytics (4 credits)
BUS 257f Social Media & Analytics (2 credits)
BUS 258f Sales and Sales Management (2 credits)
BUS 259f Digital Marketing (2 credits)
BUS 260a Competition and Strategy (4 credits)
BUS 263a Strategy and Innovation (4 credits)
BUS 265a Business Strategy in Emerging Markets (4 credits)


Meet Our Faculty

From American Marketing Association (AMA) awardees to a marketing executive from John Hancock, you can be assured you'll be learning from some of the most experienced marketers in the field.