Brandeis International Business School

The Marketing concentration gives students tools to create and communicate customer value, and to analyze customer data. Students can focus on techniques of marketing analytics and will get hands-on experience with marketing strategies.

Careers in Marketing

Marketing career paths include brand management, product marketing, advertising, marketing consulting and market research analysis. Brandeis IBS graduates have been hired by companies including Apple, IBM, Amazon, Dell EMC, TJX, Wilson Sporting Goods, Digitas and Care.com.
Shweta Raisoni

Shweta Raisoni

Google

Product Specialist

Anna Guelzim

Anna Guelzim

Wilson Sporting Goods Co.

Senior Manager Global Marketing and Partnerships

Nils Teissier du Cros

Nils Teissier du Cros

Kuvėe

Wine Product Manager

Faculty Spotlight: Grace Zimmerman

Grace E. Zimmerman, Professor of the Practice of Marketing, is an experienced entrepreneur who launched new companies and products in undeveloped markets requiring innovative marketing and sales approaches.

She received the school’s Excellence in Teaching Award in 2007 and 2012.

Concentration Requirements

The MBA concentration in Marketing requires the completion of 20 credits. These credits may also be counted toward fulfilment of other concentrations or of the MBA core requirements. Excess credits in foundation courses are counted toward the electives requirement.

Foundation (8 credits required)
  • BUS 252a Marketing Management
  • BUS253a: Marketing Research
Elective Courses (12 credits required)
  • BUS 211f: Analyzing Big Data I
  • BUS 212a: Analyzing Big Data II
  • BUS 254a: Branding Strategy
  • BUS 255a: Consumer Behavior
  • BUS 256a: Marketing Analytics
  • BUS 257f: Social Media and Advertising
  • BUS 258f: Sales and Sales Management
  • BUS 259f: Digital Marketing
  • BUS 292a:* Marketing Field Project
  • BUS 295a*: Field Projects in Social Impact Organizations (Mktng project)

* Bus 292a and Bus 295c are Field Projects courses – only one can be counted toward this Concentration.

Admissions

The Brandeis International Business School (IBS) Admissions team looks forward to working with you during the application process. We encourage you to contact us at 781-736-2252 or at globaladmissions@brandeis.edu at any time if you have questions.

Are you ready to get started? Request more information or begin applying today.