Strategic Analytics

The 30-credit Strategic Analytics program has seven required courses and three electives. Required courses provide students with a focused education surrounding fundamental topics in the field, while electives build upon specific professional skillsets and allow students to enrich and round out their studies.

Below is a sample Strategic Analytics curriculum. Please note that available courses are subject to change.

Required courses

• Foundations of Data Science and Analytics
• Business Intelligence, Analytics and Strategic Decision Making
• Statistics and Data Analytics
• Strategic Analytics and Visualization for Big Data
• Marketing and Customer Analytics
• Data Quality and Governance
• Analytics Strategy and Management

Sample electives

• Professional Communications
• Project Management for Analytics
• Data Security, Privacy and Ethics

Click here for a complete list of program requirements.

Businesses, governments, and institutions across the globe are collecting and analyzing unprecedented amounts of data, and that trend is expected to grow exponentially. With the world already facing a shortage of analysts capable of designing and executing complex data analysis, experts in data collection, management and analysis are integral to organizational success. 

Strategic Analytics students often hold job titles such as:

• Project Consultant
• Compliance Manager
• Data Architect and Scientist
• Marketing Consultant
• Data Analyst
• Senior IT Manager
• Project Manager
• Business Intelligence Functional Manager
• Customer Account Manager
• Principal Data Architect
• Senior Director of Business Development

The program is 55% male and 45% female.

11 students have graduated from the program since it launched in 2013.

93 students are currently working toward their Strategic Analytics degree.

“As an online learner at Brandeis GPS, I found the coursework and support resources convenient and accommodating. In fact, I rarely felt as though my studies were an interruption. What I learned was immediately applicable, and I continue every day to benefit from the understanding the courses gave me.”
— Scott Paddock, GPS Student (read more student testimonials here)

Our Strategic Analytics faculty understand the challenges of modern industry. Whether they’re leveraging the latest technologies to manage large datasets or using big data findings to counsel executive leadership, they structure their GPS curriculum to draw on real-world expertise and connections that ultimately help our students advance their career goals. Here is a sampling of our Strategic Analytics faculty:

Leanne Bateman is the Principal Consultant with Beacon Strategy Group, a Boston-based management firm specializing in project management services. Leanne draws on more than 20 years of project management and information technology experience across the areas of health care, biotech, information technology, high-tech manufacturing, human resources, construction, senior housing, government and higher education.

Ross Morrone is the Assistant Director of Marketing Communications at Youngstown State University. He has over 10 years of experience in marketing, advertising, web design, analytic analysis and multimedia production.

Vivek Ajmani is a data scientist with over 20 years experience in industry and as an adjunct in academia. He is the author of the book, Applied Econometric Analysis Using SAS. He was the 2013 Graduate Faculty of the Year at Northwestern University.

Visit the Rabb School faculty directory for a full list of Brandeis GPS faculty.