Amy Morton
Senior Vice President of Marketing Communications
BA, Providence College
Amy Morton is a skilled educational leader who has served in diverse cabinet-level roles in academic institutions and the for-profit sector. A dynamic executive known for her collaborative approach, analytical mindset, and bias for action, she brings more than 30 years of business leadership to her work. As a highly successful product, marketing, and communications leader, and as a teacher, advocate, and management consultant, she is passionate about supporting student success and elevating the stature of educational organizations in the world.
In her most recent role with SOAR Management Consulting Group, Amy provided consulting services to nonprofit organizations, helping them implement proven business practices to amplify their mission.
In her role as senior vice president and chief of staff at Worcester Polytechnic Institute, Amy was involved at the highest levels in setting strategic priorities for the organization, driving culture change, and elevating the operations of the university. She oversaw the execution of major university-wide initiatives, including the university’s annual budgeting process; the development and implementation of its strategic plan, Lead With Purpose; the launch and programming of its newest facility on campus, the Innovation Studio; and the conception and launch of its Center for Project-Based Learning. She provided direction to multiple divisions on campus, oversaw the chief marketing officer and the vice president of enrollment management, and was responsible for enrollment growth and institutional visibility. She conducted evaluations for university acquisitions and campus expansion into Boston’s Seaport District, sat on the senior leadership team and the president’s cabinet, participated effectively in board committee meetings, and provided leadership on university policy development and risk mitigation.
Before joining WPI, Amy held various leadership roles in education companies, including Pearson Education, where she led the marketing efforts of a $640M global higher-ed STEM program, acquired digital and text products for the preservice teacher market, and drove sales and marketing for Pearson’s $200M K-20 teacher education program. She has worked as a professional-development facilitator and trainer for teachers, mid-career professionals, and sales and marketing leaders.
She has earned teaching certificates in K-8 and special education in Massachusetts, Rhode Island, and California, and holds a teaching degree from Providence College.