Digital Communications determines the strategic direction of the Brandeis website, which welcomes nearly 3 million visitors a year. We spread the Brandeis story to a worldwide audience and enable our university colleagues to do the same.
Developing and implementing Brandeis’ digital strategy is an important part of our storytelling function.
Using the web, social media and emerging technologies, we share the Brandeis story with a growing worldwide audience and enable our university colleagues to do the same. We collaborate with academic departments and offices university-wide to ensure that Brandeis websites are informative and compelling. The content we produce and distribute always supports the university’s strategic priorities, messaging and brand.
Because our online audiences discover, use and share information in many different ways, we monitor and stay on top of emerging digital trends — to keep our storytelling media as up-to-the-minute as possible.